Get a free landing page audit in your DMs
Send me your URL. I record a video going through your website or product flow and tell you exactly what's broken, why it's killing conversions, and what to fix first.
Founders audited
Average turnaround
No strings
He's a master at taking user stories and converting them to refined designs. David is also useful to bounce ideas off of and go into the weeds to snuff out inconsistencies in product requirements.
Awesome multi-faceted designer! I have worked with him extensively particularly on web app UI design and couldn't recommend him more.
David is a top notch designer and team player. Working with David = new ideas + quick turnarounds + quality work.
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What's in the audit?
A video, usually 10 to 15 minutes. I go through your site or a single product flow and find:
1
The 3 biggest leaks hurting your signups, demos, or activation
2
Why each one matters, tied to your specific goal
3
What to fix first, in priority order
There's no pitch at the end. If you want help implementing the fixes, that's separate. You get the audit regardless of whether we ever work together.
Your page has 3 seconds to answer 3 questions
If you're running paid ads or pushing traffic to your site and the numbers aren't moving, the problem is almost always on the page. Most of the time it's fixable in days once you know what it is.
WHAT?
What does your product do?
Your hero headline needs to state an outcome, not a feature. Not "AI-powered analytics platform." Something like "Close enterprise deals in 30 days."
Buyers search for outcomes. They don't search for features. If they can't tell what you do in 3 seconds, they're
WHO?
Who is it for?
The moment you write for everyone, you speak to no one. "For modern businesses" means nothing. "For funded B2B SaaS founders" converts.
The narrower your hero, the higher your conversion rate. If a stranger doesn't fit your buyer profile, you want them to leave fast.
WHY?
Why should they care?
Lead with the problem, not what the product does. Founders confuse positioning with features. Your buyers don't care about what your product is until they understand what problem it solves.
The answer is sitting in your last four sales call recordings.
You get the video. Watch it whenever. No follow-up calls unless you want them.
How long is the video?
Usually 10 to 15 minutes.
Do I need to be on a call?
No. You send the URL, I send back the video.
What if I want help fixing the issues?
No. You send the URL, I send back the video.
What if I want help fixing the issues?
DM me after watching.
What kind of sites do you audit?
Landing pages, SaaS product flows, onboarding sequences, pricing pages, signup and login flows.
Is this actually free?
Yes. No credit card, no trial, no hidden ask.
behind the curtain
I look at your site the way a first-time visitor does and tell you what's broken before they bounce.
David here, founder @ Humbl Design!
Working remotely
Over 7+ years of experience with product design
I love basketball, The Office and gaming
Usual 0 -> V1 turnaround
Raised by our customers
Designers enjoying my products